In addition to retail brandings' extensive consulting- and planning services their experts are placing their wide know how at retailers' disposition (see below). At international congresses and seminars they attend as highly sought-after speakers. Basis next to daily experience are their own numerous studies and research activities.
Seminar topics and lecture subjects (selection)
- The genetic code
- Neuromarketing for retailers
- The POS trilogy: more turnover on the same sales area (square meters)
- Pricing strategy on the POS
- Store Branding for all the senses
- No stress on the POS
- Successful assortment presentation
Consumer research, behaviour research etc. (selection of studies)
- The power of the baby schema
- The force of picture concepts on the POS
- Favorite colors
- LIM - less is more (assortment strategy)
- MIL - mass in limits (assortment strategy)
- Analysis of motive structures
- Study of neuromagnetic brain activities (effect of picture concepts)
- Neuromarketing study
- Olfaction study (scent marketing)
- Staff competence on the POS
- The effect of emotional price tag concepts
- Stress on the POS
- The effect of assortment presentation on price perception
Books (author: Mag. Arndt Traindl)
