Digitization is the first, really big revolution in retail after the introduction of self-service. And it's here to stay. It will soon be a matter of course that trading companies are active on several channels - online and offline (omnichannel). The implementation of an omnichannel strategy is not just a question of intelligently networking of IT systems and organizing their possible Applications. The omnichannel strategy is particularly effective when it can be perceived and understood with all senses. The consistent and perceptive staging of the digital transformation at the POS is becoming a key factor in competition. A few examples: Shops have to design their checkout solutions (mobile payment at the POS) and therefore their floor plan solutions design differently. Visual merchandising strategies will change through the use of digital technologies, as will functional zones (cabin systems, click & collect areas, etc.). Digital measurement techniques at the POS are crucial in helping to learn even more about customer behavior. retail branding has dealt intensively with all these topics and built up comprehensive know-how. In this way, we can actively support retailers in making their digital competence with the focus of customer perception in a credible, visible and noticeable manner.
