Modules of the analysis phase (selection)
trend analysis
target group analysis
POS analysis
image analysis
profitability analysis
competition analysis
SWOT analysis
Modules of the strategy phase (selection)
strategic positioning
target group strategy
retail type decision
definition of USP
assortment strategy
service- and staff strategy
Visualization phase
shop-design concept
(ground plan, space allocation, wall elevation, furniture design, color- and material layout, signage, floor- und ceiling plan, lighting plan, bill of quantities)
corporate design concept
visual merchandising concept
emotional staging at the POS
POS materials
multi-sensual staging
cross channel staging at the POS
also see Store Design
